Mattel’s latest toy line honors entrance-line workers battling coronavirus pandemic

By | April 30, 2020

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Put out of your mind superheroes — Mattel is honoring valid heroes with its latest toy line.

This week, Mattel announced the commence of Fisher-Label’s new “#ThankYouHeros” line of motion figures, which is in a position to accept an even time first responders and entrance-line workers battling the unfold of COVID-19.

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Integrated among the 16 quickly-to-be-readily out there figures are representations of “doctors, nurses, EMTs and present drivers,” Mattel confirmed in a press commence. One other special-model dwelling of 5 figures, which is in a position to be made namely for Fisher-Label’s Little Folks imprint, will embrace one of every, collectively with a meals market employee.

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“#ThankYouHeroes is designed to immortalize and honor healthcare and day-after-day heroes, and to force additional donations to relieve first responders,” stated Chuck Scothon, the senior vice chairman of Fisher-Label and the worldwide head of slight one and preschool at Mattel, in the click commence. “Whether these toys are given as a reward to head making an try for somebody working on the entrance traces, or veteran as a tool to aid youngsters accept conversations about how they are feeling, it is our hope that Fisher-Label toys, and play in common, can finally create these refined times more straightforward for both youngsters and adults.”

To boot to to honoring those on the entrance traces, all score proceeds from purchases of the #ThankYouHeroes line through Would possibly possibly presumably per chance per chance 31 will stir to First Responders First, a fundraising initiative aiming to design equipment, relieve and meals for our nation’s first responders.

Fisher-Price's #ThankYouHeroes line will consist of 16 action figures representing doctors, nurses, EMTs and delivery drivers. A special-edition 5-pack made for the brand's Little People line will also include a grocery store worker.

Fisher-Label’s #ThankYouHeroes line will embrace 16 motion figures representing doctors, nurses, EMTs and present drivers. A particular-model 5-pack made for the logo’s Little Folks line will also embrace a meals market employee.
(Mattel)

Figures promote for $20 apiece or $20 for the Little Folks dwelling; Mattel confirmed that $15 from every sale will seemingly be donated to First Responders First.

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Mattel additional outlined that the #ThankYouHeroes line is correct one of a lot of “kicking off in the arrival weeks” as share of its initiatives to relieve entrance-line workers. Moreover, Mattel has dedicated to producing 500,000 face shields for sanatorium workers, and has already offered toy donations to larger than half of a dozen non-profit organizations.