For generations we’ve been bombarded with infantile ads about blue liquid leaking from our secret places, and how products will allow us to dance on the beach in white shorts.
I remember reading a joke once that went something like this.
Five poor ghetto kids from Chicago are out playing in the hot, dusty summer streets and find a $5 bill on the ground. They debate for a while about ice cream, popsicles, or other cooling summer treats. Finally one of them grabs the bill and takes off around the corner. A couple of minutes later he returns, triumphantly clutching a box of Tampax.
“What the hell you buy those for?” One of his playmates asks.
He holds out the box and says “Look – it says we can go swimming, horseback riding, play tennis…”
Kotex has finally cottoned on to the idea that we’ve never bought into their ridiculous celebratory ad campaigns the way the child in the joke did.
